We offer the following services:
Other useful links:-
www.businessinberkshire.co.uk
More information on each service can be found by selecting the service above:
Communications audit and strategic planning
The key to successful public relations is to establish who you want to communicate with, what you want to say and how it should be carried out. We can carry out an audit of your communications needs, look at gaps in your present activity and put forward a plan to enable you to achieve your objectives. This will include looking at the different media, whether it might be editorial for business publications, radio and electronic media or direct mail or advertising. We will help to focus on the messages, finding the right message for the right person.
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Media Relations
Understanding the needs of the media, their timescales and audience are crucial for successful coverage. We have worked closely with many journalists and their publications, including business to business trade publications in many sectors, consumer and lifestyle magazines, national and local papers and regional business magazines. We also have extensive experience working with the broadcast media including national and local TV and radio. With the rapid growth of new media and 24 hour news coverage, there is increasing demand for instant news and my office is fully equipped for rapidly disseminating news releases and digital photos to the media.
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Production of e-Newsletters and Magazines
We can edit and produce e-newsletters and magazines for your staff, customers or prospects. With experience in researching and writing articles, taking photographs, producing cartoons or graphics, we can pull together all aspects of the content of an e-newsletter or magazine and then see it through all stages of production, working with associate graphic designer and printing companies to ensure the highest quality.
We have produced regular one colour newsletters through to full colour glossy magazines.
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Events management
We have organised many events for senior management, staff and journalists, from black tie dinners with celebrity speakers, through to business seminars, social events, press briefings and conferences. You can either leave all of the arrangements to us, or we can work with you on part of the event, such as sourcing and arranging speakers.
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Graphic Design, Direct Marketing and Advertising
Working closely with specialists in graphic design, direct marketing and advertising, we can produce a fully integrated marketing communications service.
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Business to business PR
There can be a lot more to PR than just media relations and we can help to arrange the following:-
- public speaking opportunities and the content of the speech
- exhibition and seminar support
- event management
- carrying out research amongst clients, prospects or tafget markets
- arranging round table discussions with a media partner
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Community affairs
The standing of a company within it's local community can impact on how both staff and clients feel about it. Both can be boosted by local initiatives demonstrating a responsible attitude. We can help to organise these initiatives and secure positive media coverage.
- sponsorship of local arts organisations, schools or charities
- involvement of staff in local community schemes
- entering local business awards
- demonstrating environmental awareness such as recycling programmes
- sponsorship of national sports celebrities or events relevant to the company's business
Financial PR
Publicly quoted companies have a requirement to produce regular financial statements, annual reports and hold shareholder meetings. Companies which are not quoted may also benefit from financial statements when appropriate. We have experience in liaison with the financial press and analysts, producing statements and reports and organising shareholder briefing meetings .
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Sport and Leisure PR
We have worked with the UK's top high altitude mountaineer promoting all of his activities, including direct liaison by satellite from Himalayan mountains to the UK for TV, radio and national papers.
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Matthew Pinsent, Olympic rower, speaks at the IoD Christmas dinner in 2001.
Falklands veteran Simon Weston speaks at the IoD Christmas dinner in 2002.
Staff charity day for Deya as they paint parts of the day centre for WADE the Wokingham and District Centre for the Elderly.
Stand taken by Square Mile International at the London International Boat Show and advertising banner at the Chichester Marina. Square Mile International provides wireless internet service to Marinas across the UK. PR to launch new services and raise awareness with Marina operators, sailors and IT partners. |
